Recently,
I stayed in a hotel called the Comfort Inn. The first thing I noticed when my
roommates and I got our room keys was that there were ads on them! Some of the
room keys had advertisements for a steakhouse and some of them had
advertisements for Papa John’s pizza. This was very out of the blue. Not going
to lie, that’s pretty creative! This is a way of advertising that people won’t really
notice so it subconsciously gets in their heads. This is a very interesting and innovative way to break through the clutter.
My weekend was full of advertising.
Almost every person was wearing shorts that had JL Racing! logos. If you aren’t
wearing JL shorts, you get weird looks. Another thing that almost everyone is
wearing or has is a US Rowing tank. These tanks just have big US Rowing logos
on them. These tanks aren’t free either. These tanks will run you about $25. All
you get from this is just paying to advertise a corporation. Even though these aren't original ideas of breaking through the clutter, they are still effective.
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ReplyDeleteToday it really seems like everyone is a walking advertisement, whether its for a brand, a product, or even a college. It seems like they should be paying us right? Even so, this all shows how sneaky advertisers can be since 50% of people fall for this. A few years ago I would say that they were "breaking through the clutter", but now, I have become to accustomed to logos and ads everywhere (even on people), that I don't even notice it.
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