Not gonna lie, I discovered this ad by looking at Scotlyn's media blog post. At first, I was just gonna pass it up, but in the past day since I watched it, I can not stop thinking about it. It was about ten seconds into the video when my jaw visibly dropped. A girl literally says, "she's got a face that's kinda model-esque but she's got leg hair like a porcupine." As I am typing this, I am actually laughing. There is no way this is real right? Well, sadly, it is. Words actually can not express my disgust.
Later on in the video, they have the girl with hairy legs hiding her legs behind a plant. Actually hiding. Talk about body shaming! Later on in the video, the girls start chanting, "My leg hair, I shave it! My leg hair, I shave it!"What? This comes off as the advertisers trying to brainwash their audience. My favorite line is "She got more numbers than the stock exchange 'cuz she kissed her thorny legs goodbye!" I guess this is supposed to make the viewer feel like they will get the attention of men if she has saved legs. Interesting logic.
My main takeaway from this ad is that I do not want to shave my legs. This ad makes me want to protest shaving my legs because of the way it body shames girls who chose not to shave their legs. This ad is telling girls that having any leg hair at all is completely unacceptable. This message is flawed because it is pretty much impossible to get rid of every hair follicle on one's body, because guess what, women aren't born hairless!
https://www.youtube.com/watch?v=8jvLSvaH8hs
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