Thursday, May 7, 2015

Ads, ads everywhere!

A very common thing to have in apps now are advertisements. The main ads in apps that I notice are ones in Twitter. The ads will just appear like a normal tweet while I am scrolling through my timeline. Here is an example:

I particularly noticed this one because of how it was taking about a grandmothers love. I thought this was pretty funny because I'm pretty sure my love for my grandma has nothing to do with soap. Maybe it's just me. 

I personally have very warm and loving feelings towards my grandmother so I understand the appeal of this ad. This ad wants me to associate Dove with my grandma, convincing me to buy it! 

I'm not sure if Dove needed to go this far with advertising, but it was a good idea. 

Another place I notice advertising sneaking in is Snapchat. Sometimes I will be watching a live stream Snapchat and a trailer for some movie will pop up. The trailer that has been coming on a lot lately is the movie with Blake Lively in it. I don't even know what the name of the movie is so clearly, trying to advertise in Snapchat doesn't really work. 

Whenever an ad pops up in a Snapchat story, I just tap through it to skip.

Two other places that are also filled with sponsored ads are Instagram and Tumblr. The ads on these apps look like regular posts on the websites and are strategically placed. It's impossible to get away from advertising in media. 

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