Apple Watch

One brand that has created a great "coolness factor" is Apple. If you have some sort of Apple product, you are seen as cool. In my experience, even though Galaxys are usually more dependable phones, iPhones are more popular because they're cooler looking.

The new Apple watch is out and I don't really think anyone understands the purpose of it other than it having a tiny touch screen and costing a ridiculous amount of money. My dad got one a couple weeks ago from a fundraiser and I still don't understand it in the slightest. I don't really feel like Apple has worked hard enough to get me to understand/buy it. 

I put the watch on the other day when I went out and most people's reaction was, "Woa is that the Apple watch?" or "how do you like it." Whenever people asked me if I liked it I said that I honestly have no idea. That's when I recognized that I wasn't wearing the watch for it's function, but instead to look cool. What I'm trying to say is good job, Apple, you have created a super successful and working brand image.